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Founded on an ethos of ‘less, but better’, sans [ceuticals] is not your average clean beauty brand. From the 100% natural formulations, to 100% recyclable packaging, every part of the business is mindfully considered, giving new meaning to the term ‘conscious beauty’. If you're not already familiar with Sans [ceuticals], the range is designed and formulated in small batches in neighbouring New Zealand, from potent and pure natural ingredients, sans (meaning 'without' in French) the need for harmful and unnecessary additives. Originally a hair stylist by trade, founder Lucy Vincent, was left wanting with the lack of high-performing, quality natural skin and haircare options on the market. She set about creating her own uniquely multi-functional dream team of products and revolutionised the way we buy and use our skincare; a body oil that doubles as a hair serum, eye-makeup remover and shaving oil and also helps with scarring and stretch marks? It sounds too good to be true. It’s not. This is just the sans [ceuticals] way.


What inspired you to launch sans [ceuticals]?

When I was thirteen I was given a book called ‘The Herb Book' by Arabella Boxer and it soon became my bible. It was a 70s-style guide on how to grow your own herbs, their nutritional value and medicinal benefits, how to cook and heal with them, and how to make skincare. It is a book that has influenced me profoundly as it is a blend of everything I do today. I started developing sans [ceuticals] in 2007. It was born from a frustration of not being able to find pure, natural, results-driven products, that were also thoughtfully designed and sustainable.


Through working closely with several dermatologists I really got to understand skin at a fundamental level. I wanted products that could have a noticeable effect on skin conditions such as eczema and dermatitis whilst being natural and sustainable. Because of my background as a hair stylist, I also wanted to create high performance hair care that had the ability to repair damaged hair. Doing this with a natural formulation has been something of a challenge with hair care but I believe we have finally achieved it.

Was there a pivotal moment when you made the swap to clean beauty?

In 1995 I became ill and started to research ways to heal and transform the body through natural and alternative methods. Methods that also support the body and immune system long term, rather than singularly treat disease. This opened up a whole new path for me, looking into what we eat, how we consume, what influence we can have through voting with our wallets. It’s been a long and interesting journey.


What have you learned about yourself along the way?

One thing I have learned in my 44 years of life is that balance is a thing that is never achieved, but more a constant state of effort, re-assessment and tinkering to find the right way to keep the balls in the air smoothly. I have also realized after countless life and work experiences that whatever happens, I have the ability to deal with whatever arises. Knowing this has reduced that sense of panic and helps keep me grounded.


Name three values that ground you in life:

Organisation, generosity and humour.

When not working, how do you self-nourish? 

Walking, pottery, cooking, and if in a good space, yoga. For me, finding your own centre of gravity comes from doing what makes you really happy and grounded – family, cooking and gardening are key for me. Also meditation, but that ain’t easy! I love reading autobiographies for a dose of inspiration, especially women's life experiences and how they've come out stronger from them. I love it when people are honest and share their human side.


What is one product you cannot live without…

Activator 7 Body + Hair + Face Oil, without a doubt. It does everything! It’s a super serum that packs a punch with high concentrations of Vitamin A. I put a few drops in my face cream at night for an added boost, use it on the ends of my hair as a smoothing and hydrating serum… I shave my legs with it, remove my eye make-up (when I remember) and also use it post shower as an amazing daily body oil.


What are you using right now?

For skin, I love Bio Active Body Exfoliant. An incredible oil based gel exfoliant that leave your skin looking so soft and luminous. Exfoliation is really important as it removes the dead surface layer, which can prevent active ingredients getting through to nourish and hydrate the dermal layers of your skin.

I also do a weekly hair treatment of Nourishing Hair Hydratant Ultra+ followed by pH + Shine Corrector. Combining the two leaves you hair feeling so silky soft and shiny.

What does living consciously mean to you?

Being present and applying thought and consideration to small daily gestures.






Words | Sophie Parslow 


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