MEET KIRA SIMPSON OF THE GREEN HUB
Created by Kira Simpson, The Green Hub is a curation of people, style, travel and beauty, which inspires its audience to live more sustainably in a way that suits each unique lifestyle. “I started The Green Hub with the intention to create a non-judgemental place where people can learn how to start making positive changes to their own lives. How I live my own life is directly reflected on the site, which is not perfect and not always easy!” says Kira, whose ethos is to make choices that are kinder to people and the planet.
"I started The Green Hub with the intention to create a non-judgemental place where people can learn how to start making positive changes to their own lives."
As a child, Kira loved dinosaurs and was obsessed with Jurassic Park, leading to the study of archaeology, which then morphed into a science degree (“Turns out digging in the dirt wasn’t for me!”). A geology class in her first year of university “opened my eyes to how complicated and fascinating our world was.” Not long after, Kira switched her major to biology and environmental science. Which is quite a leap to where she is now. “While I never became a scientist, everything I learnt led me to where I am now. Learning how to read and interpret analytics has also helped enormously with running an online business!” It was while working in sales in the organics industry post-university that Kira became keenly aware of issues such as climate change, environmental destruction and over consumption. “What followed were small lifestyle changes such as what I ate, what I put on my skin, and how I consumed.”
Writing a (now defunct) blog about climate change, Kira was exposed to other eco bloggers on social media, writing about ethical fashion; “That’s when I realised living sustainably extended far beyond using eco-friendly cleaning and beauty products.” Struggling to find fashion brands that met her newfound values, Kira was spending hours upon hours trawling the internet to update her wardrobe, and it was this discovery of ethical fashion brands that was the catalyst for starting The Green Hub. “I wanted to create a one-stop marketplace for ethical fashion brands, which proved to be far more challenging than I had anticipated! The marketplace has since closed down and The Green Hub is now a digital media publication where we share latest brands, research, tips and guides to help empower people to make sustainable fashion and lifestyle choices,” says Kira of her business evolution.
"I wanted to create a one-stop marketplace for ethical fashion brands"
Kira’s aim is for The Green Hub to become the go-to destination for those wanting to learn about lifestyle changes to live more sustainably. She sees convenience and cost as the key challenges faced when embracing a more sustainable mindset. “We live in a world where the cost of living keeps rising and people are becoming more time poor. We want everything now and we want it cheaply. The sustainable living movement promotes slowing down, being more mindful and investing more money at the start for things such as better-quality clothing, glass jars for food or solar for your home. The biggest hurdle is teaching people that after the initial investment, learning curve and life changes, a sustainable lifestyle is actually very easy to maintain and affordable. It’s about finding what’s right for you.”
"The sustainable living movement promotes slowing down, being more mindful and investing more money at the start for things such as better-quality clothing, glass jars for food or solar for your home.
Her advice is to start small, making one new change every week or month, and being kind to yourself when you have the inevitable setback. “Even the most seasoned ‘greenies’ fumble and falter. Also follow blogs, sites and social media accounts of people who have started making the changes you want to make and connect with people on a similar journey. Having as support network helps!” Kira sites environmental pioneers such as Sylia Earle, Jane Goodall and Ed Wilson as inspiring her to see the world differently, and she has written an excellent blog post titled 8 Awesome Mindful Boss Ladies Share Their Best Sustainable Living Tips
“Fortunately, the green movement in Australia is growing and there are some incredible blogs, businesses, publications and people who have taken the eco journey, have a wealth of knowledge to share. Making life a little easier for anyone wanting to make positive changes in their own lives.” When it comes to clean beauty, Kira says the industry has come a long way even in the two years since she started using natural products. She loves that brands are removing the stigma of green beauty being too “hippy”; “I love that people are reaching for products for brands like Mukti and Inika over mainstream brands.”
And as for the future? Kira’s hope is that green living becomes the norm – that labels such as ‘organic’, ‘ethical’ and ‘sustainable’ are no longer needed. “I strongly believe there is no one-size-fits-all green lifestyle – but we all have the ability to make an impact, on our own small way.”
“I strongly believe there is no one-size-fits-all green lifestyle – but we all have the ability to make an impact, on our own small way.”
words | Jacqui Greig