Best Natural Organic Beauty Brands
A message from Rebecca, Emma + Melissa
Owners + Founders
Welcome to conscious.kin, we are so glad that you have stopped by. We are a family owned business started by 3 sisters Em, Beck and Litty, and to us all things are connected.
Our purpose is to create place of trust, connection, enjoyment and inclusion - a place where you feel like kin.
At conscious.kin you will find beautiful retail showrooms and website, friendly, professional staff and a range of products from Australia and around the world that we have curated with purpose, intent and a uncompromising commitment to quality.
Our values are to be transparent, open and forthright in all our activities. We understand that everyone is on their own unique journey and that there is no perfect one-size-fits-all solution - so instead we commit to giving you all the facts available to make a conscious decision that is right for you and your circumstances.
At conscious.kin we curate our product range based on our commitment to find what we believe is the best in category. This means that we research all our brands to bring you what we think are the leading products in skincare, make-up, body products and wellness supplements. We do this by thoroughly researching ingredients, packaging, supply chains, founders and each individual brands commitment to moving the industry as whole toward a more sustainable, fair and ethical direction for people and the planet.
We promise to tell you exactly what is in the product ingredients, who stands behind each brand, where it originates, why we love it and how to use the product safely and effectively.
This means that our products will range from certified organic to waste-free to social enterprise to vegan and lots of things in-between. Each brand has something that we believe is exceptional that sets them apart and is worthy of promotion and inclusion at conscious.kin.
As a customer we will provide you with knowledgeable staff, testers, reference cards, blogs and a detailed website. We want you to feel informed and empowered to make choices right for you.
We truly believe that we are all in this together, and look forward to having you as part of our community.
Rebecca firmly believes in a shared-success ethos to business and creating positive change through equality, diversity, technology and embracing ethical business on a global scale.
Early on she swapped city lights for the vast open spaces of the Australian Outback. Beck spent years as a jillaroo in some of Australia's most remote landscapes. She went on to own and operate her own sustainable cattle grazing company, study at university and raise two outrageously curious, brave little toddlers before changing her professional sights to a different direction.
At 35 Rebecca literally 'sold the farm' and swapped jeans and dust for a lap-top and lipstick and started what was then Organic Index Pty Ltd. An omni-channel retailer for genuine, ethical and transparent skincare brands from around the world.
"If you can't see the light at the end of the tunnel... go up there and light the bloody thing yourself!." Sara Henderson.
People and their potential – that has been the theme of Melissa's life. She is tenacious, wear her heart on her sleeve, and stands for passion, persistence, momentum and metamorphosis.
Also known as 'Litty' she believes in life we are all students, just as we are all teachers and brings not only Training and Professional Development to our team, but also her own personal journey from decades of body dismorphia through to finally understanding, accepting, loving and nourishing her physical, emotional and spiritual self.
Litty is the first to reach out and connect with people. It fills her cup and she loves nothing more than when two like-minded people come together, crack down whatever non-serving belief systems that are holding them back, and help each other grow into the people they are and have been all along... oh yeah, and she tends to be a chronic oversharer. ;)
"It takes many feet to walk the Earth, life would be boring if we were all the same." Unknown
Emma is design savvy and aesthetically focused. She is the creative drive behind the conscious.kin direction, look, feel and customer experience - both online and in-store.
Emma has a real connection to nature, acting with intention and living consciously. Her favourite moments are sitting with a good book at home, listening to podcasts whenever she travels but more than anything else, raising her daughter to live intentionally as a woman and without apology.
Her wealth of knowledge and insatiable curiousity ensures that we are continously evolving, forever current and at the forefront of the groundswell that is occuring in the natural beauty revolution. She really does shape and guide the way we deliver our messages to our community.
"Out beyond idea of wrongdoing and rightdoing, there is a field. I'll meet you there." Jelaluddin Rumi, 13th Century