• Natural Swaps

Why you should consider a natural mascara

Why you should consider a natural mascara main image

We love natural mascara for its ability to nourish lashes, not just give them curl, lift or volume. They're full of waxes and oils that help the formula glide on easily and they're also perfect for anyone with sensitive or easily irritated eyes (and anyone who wears contacts). Luckily, mascaras have joined the long line of natural products that have improved over the last few years. Gone is their reputation for being clumpy or stiffening. Mascara is one of our favourite and easiest beauty swaps for your make-up bag. Here are the best of the best (in our opinion!)…

Inika Mineral Mascara in Black or Brown ($27.30 on sale!)

This vegan-friendly, mineral-enriched formula is non-toxic, non-irritating and long-lasting. It also includes jojoba oil to nourish your lashes all day. The unique double-Z brush has two different edges, to make sure you both lengthen and volumise as you apply.

tmf. All Natural Mascara ($26)

This mascara is probably our best-selling version. It's budget-friendly, and packed with essential oils and conditioning, organic ingredients. It's the perfect everyday option and small enough to fit into your handbag for extra layers in the evening. It's free from preservatives, fragrances and artificial colouring, making it perfect for anyone with sensitive eyes.

Morgan Annie Mineral Mascara ($42.95)

This is a two-step application mascara. Apply the priming coat first to create volume, then coat with the other end to add colour. You can work both layers up to create the volume and intensity you're after. Perfect for day or night. We love to use it on the lower lashes for that '60s baby doll look.

Kylie’s Professional Mineral Goddess Mascara ($38)

This professional-grade mascara combines pure minerals with natural Australian waxes and oils. The beautiful formula nourishes your lashes as well as keeps the mascara smooth. It also doesn’t smudge and is great for sensitive eyes. This natural mascara also comes in a waterproof version, which is not 100% natural but still safe and vegan-friendly. Sometimes we even use a fine brush to paint the mascara on as a liquid eyeliner – it’s that thick!